MediaMonday for March 18, 2013: Is Baby Boomer Lit the Next Hot Genre? Source link by Claude Nougat from Publishing Perspectives, March 14, 2013. Excerpt:

If you have a difficult time imagining what “Baby Boomer Lit” is, think of it as a corollary to young adult literature. It is similar to YA lit in its structure and aims. YA lit was started in the 1970s, sustained by the wave of Boomer readers in their teens, interested in characters with whom they could identify. The rest is history: YA lit became an enormous success and remains one of the strongest and fastest growing categories today.—Claude Nougat