Last March bestselling author Barry Eisler made publishing headlines when he announced his new novel would circumvent traditional publishing and go direct to market as an e-book. The writing was on the wall long before Eisler came public with his choice. Nearly two years earlier author J.A. Konrath had already cleared obstacles barring the successful promotion and sales of fiction through self-publishing to e-book. Shortly after Eisler’s announcement, Huffington Post published this insightful conversation between the two authors, which went on to become a live discussion continuing today through Konrath’s A Newbie’s Guide to Publishing blog. How will such defections of bestselling authors affect the publishing industry at large? Last week PBS Media Shift addressed this issue with this report on literary agents acting as self-publishing consultants. The publishing paradigm is shifting so quickly now, the image is blurred.

This week in #litchat we’ll discuss the trend of authors–both known and unknown–to go direct to e-book.  We’ll feature three authors who have taken their careers into their own hands and boldly gone where Konrath and Eisler have already been. These authors, however, aren’t bestellers. Yet. Each of them have already achieved success within e-pub rankings and are forging new paths for other yet-unpublished authors to follow.

Monday: Georganna Hancock

Georganna Hancock shares the inside tips on how to whip a manuscript into shape for successful e-book formatting, promotion and sales. Hancock’s rich experience as an editor is the focal point for this discussion, as she emphasizes the importance of professional editing for content, grammar and style that is often skipped by self-publishing authors. She’ll also share insights on how to set-up an Amazon account for direct-to-Kindle publishing, how to format your manuscript for the best e-book results, as well as promotional and marketing tips for sales. Hancock holds a Master’s Degree from Northwestern University and now works as an independent editor and publishing consultant.

Follow Georganna Hancock on Twitter: @GLHancock.

Wednesday: Eileen Cruz Coleman

Eileen Cruz Coleman has published two novels direct to e-book. Her first novel, Sweetwater American, was released on Kindle in February 2010. Excerpts from Sweetwater American have been published in short story form in The Saint Ann’s Review, Bathtub Gin, Thought Magazine, Rosebud Magazine, Sundry: A Journal of the Arts, In Posse Review, Small Spiral Notebook, and Slow Trains Magazine. Excerpts from Sweetwater American have also been nominated for a Pushcart Prize and has won third place in Glimmer Train’s Short Story Award for New Writers. At this writing, her latest novel, Rumpel, is holding the number 2 position at Amazon Kindle’s Horror/Ghosts category. Rumpel is a literary retelling of the Brothers Grimm classic, Rumpelstiltskin, peopled with sinister spooks and textured with dark swaths of chicanery.  Cruz Coleman was born in Washington, D.C. and is a graduate of the University of Maryland with a degree in European History. She lives in Maryland with her husband and two children.

Follow Eileen Cruz Coleman on Twitter: @EileenCruzColeman.

Friday: Billie Hinton

Billie Hinton began her own publishing company, November Hill Press, in the summer of 2010, launching her first title, Claire-Obscure, a literary fiction masterpiece. In the year that has followed, she has published two more literary fiction titles, The Meaning of Isolated Objects (December 2010) and Signs That May Be Omens (March 2011, continuation in the Claire Quartet). In February 2011, she published the first in her middle grade Magical Pony School series, Jane’s Transformation. These titles have been shaped through the years by Hinton’s magical literary touch and now come to readers through Kindle and Smashwords. Her writing has been praised by bestselling authors, critics and other publishing pundits, both in traditional and transitional fields. Hinton, a psychotherapist by vocation, also leads writing retreats designed to unleash the creativity and empower writers to project completion. She lives on a small horse farm in North Carolina with her husband, two teenagers, three horses, a painted pony, five felines, and two Corgis.

Follow Billie Hinton on Twitter: @billiehinton.